Arthur Hyde Dendy decided to build a new pier, but from iron instead of the commonly used wood of the time. In 1878 Denby commissioned an architect by the name of George Soudon Bridgman to undertake the design of this new iron pier, and it was designed, built and opened to the public by 1879.

• Entry is free.
• First opened in 1879.
• The pier is 740ft (226m), but was originally 780ft. In 1919 disaster struck and the pier-head and buildings were destroyed in a fire.

1874. Parliamentary permission given to build pier.

1878. Work commenced.

1879. Grand opening.

1881. Enlargement of the pier head to include a Billiard room.

1919. A fire destroyed the Pavilion and Pier Head.

1940. Closed to the public for the Second World War.

1968. Extra facilities added.

1980. The shoreward end was widened and entertainment Pavilions added.

1995. Restoration work which included new decking was opened by the new owners.

2013. For Sale signs went up.

2015. Renovation work undertaken including the opening of a Casino and extra amusement machines and kiddie rides.